Sales & Marketing

Cisco Marketplace

Get noticed by Cisco customers and resellers!
It's easy to create a customized showcase to market your solutions.

Available to:

  • Strategic Solution Partner
  • Preferred Solution Partner
  • Solution Partner

Back to Top

Go-To-Market Resource Center

A comprehensive go-to-market planning guide designed to help partners develop a complete GTM plan, or augment existing one. It contains links to useful Cisco.com and third party resources and valuable tools and tips for engaging Cisco and its reseller partners. Refer back to the Go-To-Market Resource Center often.

Available to:

  • Strategic Solution Partner
  • Preferred Solution Partner
  • Solution Partner

Back to Top

Press Releases

Solution Partner Program partners may promote their Cisco relationship and Cisco compatible solutions using Cisco approved press release templates. There are three key events where partners are eligible to create and submit press releases for approval including:

  • Upon joining the Solution Partner Program.
  • After completing Cisco compatibility certification by either having passed Interoperability Verification Testing (IVT), or be listed in a Cisco Validated Design (CVD).
  • To announce the advancement to Preferred Solution Partner within the Solution Partner Program.

Available to:

  • Strategic Solution Partner
  • Preferred Solution Partner
  • Solution Partner

Back to Top

Branding Assets: Logos, Banners & more

Promote your Cisco relationship with these branding assets.

Available to:

  • Strategic Solution Partner
  • Preferred Solution Partner
  • Solution Partner

Back to Top

Solution Partner Program Power Hour Webinars

Attend ongoing webinars that support both technical and sales/marketing audiences.  Webinars are recorded and made available along with the actual presentations.

Available to:

  • Strategic Solution Partner
  • Preferred Solution Partner
  • Solution Partner

Back to Top

Solution Incentive Program (SIP)

Linking Cisco resellers and Solution Partner Program members to collaboratively create, market, and deliver end-to-end solutions. Channel Partners are financially incented to incorporate 3rd party solutions into their overall packaged offering designed for repeatable sales. Solution Partner Program minimum requirements for a solution to be eligible are 1) a Cisco Marketplace presence and 2) a current Cisco Compatible certification. SIP applications will be evaluated and approved based on various criteria including the strategic demand from the Cisco sales ecosystem. SIP applications will be reviewed on a quarterly basis.

Available to:

  • Strategic Solution Partner
  • Preferred Solution Partner

Back to Top

Case Study Services

Enhance your solutions value proposition through written and/or video case studies.The Solution Partner Program team can recommend Cisco approved vendors that are knowledgeable of the Cisco brand requirements and processes for delivery and sign-off. Cisco branded case studies must include a named end customer who has implemented your solution and can document success metrics.

Available to:

  • Strategic Solution Partner
  • Preferred Solution Partner
  • Solution Partner

Back to Top

Partner Marketing Central

Partner Marketing Central is an easy-to-use tool for Cisco partners to create co-branded marketing materials, campaigns and events.  Do you need an e-mail campaign, a web banner ad, a sales presentation?  Or maybe you have to organize a roadshow or manage an entire marketing campaign?  Everything is available to you - we did all the work!

Available to:

  • Strategic Solution Partner
  • Preferred Solution Partner
  • Solution Partner

Back to Top

Solution Partner Forum

The Solution Partner Program Forum is available to all members and takes place as a Cisco Live pre-conference event.
The goals of the Developer Forum are:

  • promote collaboration and dialogue between you and the Cisco ecosystem
  • make program members aware of new and existing Cisco products and technologies, including best practices in both technology and marketing
  • provide important program updates and increase the awareness of the program's technical, marketing, and sales enablement benefits
  • solicit program member feedback on how we can improve the program

Available to:

  • Strategic Solution Partner
  • Preferred Solution Partner
  • Solution Partner

Back to Top

Marketing Velocity

Marketing Velocity will help you create powerful and innovative marketing solutions. Throughout the year, Cisco will bring you events, on-demand replays, and resources to help you execute marketing activities and press coverage. These events include access to external marketing "gurus" that will share tips and best practices to get the best results.

Available to:

  • Strategic Solution Partner
  • Preferred Solution Partner
  • Solution Partner

Back to Top

Go-To-Market Planning Services

The Solution Partner Program team has partnered with several consultant groups that provide a customized strategic business plan for our solution partners. These consultant groups have extensive experience with both Cisco and Solution Partner Program members needs and challenges and leverage many of the Cisco go-to-market assets that are available to all of our partners.  The consultants will work with the Solution Partner Program members to understand their offering and target market(s).  The typical engagement is eight weeks and includes three stages: education, discovery, recommendation. 

Available to:

  • Strategic Solution Partner
  • Preferred Solution Partner
  • Solution Partner

Back to Top